Excerpt: In this second E-Cig Report, the Commission observed four important market trends, related to sales, flavors, discounting, and sampling. The data we collected revealed that the dramatic growth in e-cigarette sales by the reporting manufacturers continued during 2019, but apparently ceased in 2020. … Second, the data show a significant reduction in the sales of ‘other’ flavored cartridges popular with youth, indicating that the FDA’s 2020 enforcement policy prohibiting the sale of flavored cartridge-based products other than menthol has been effective in limiting the availability of these products to youth. … Third, price discounting reached a record high in 2019 ($182.3 million) and, although it declined somewhat in 2020 ($169.1 million), it was the largest category of advertising expenditures reported by the recipient companies. … Fourth, the data revealed that spending on sampling and the distribution of free and deeply discounted e-cigarette products more than doubled in two years to $140.1 million, making it the second largest expenditure category in 2020.” (footnote omitted)
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