A Deep Dive Into the 2024 Latino Male Electorate

Excerpt:  “Latino males have been the most discussed sub-group of the electorate among many that shifted toward Trump in 2024. Despite making up a relatively small number of voters across key battleground states (including only 6% of eligible voters in Georgia), the majority of the blame for Democrats’ rough performance in 2024 has been directed at Latinos, specifically Latino men. In this post, I dig into the data to provide some perspective on the potential factors that led more Latino men to vote for Trump in 2024 than in the last election. While President-elect Trump increased his support among Latino men this cycle, he did not get the majority of this sub-group in 2024. Support for Trump was highest among Latino men under 40 at 48%, 20% of whom were first time voters in 2024. Trump’s performance was driven by the salience of the economy to Latino men and Trump’s misinformation-fueled campaign that falsely blamed immigrants for the economic challenges many Latino men are facing.”