Extending Our Welcome: Trends and Strategies for Tourism in Appalachia

Excerpt:  “Tourism and travel are among the oldest and most significant industries in the Appalachian Region (the Region). Its vast resources, have attracted visitors since colonial times. Today, travel is a $60 billion industry in the 420 counties that make up the Region. Yet, while this industry is profoundly important and impactful, it also faces significant challenges, changes, and limitations. This report notes the opportunities and challenges that currently confront the industry in the Region.”