Federal Trade Commission (FTC) Looks to Modernize Its Guidance on Preventing Digital Deception

Excerpt:  “The staff of the Federal Trade Commission is seeking the public’s input on ways to modernize the agency’s business guidance titled ‘.com Disclosures: How to Make Effective Disclosures in Digital Advertising.’ First published in March 2013, this resource provides guidance to businesses on digital advertising and marketing. As digital deception grows in sophistication, some companies are wrongly citing the guides to justify practices that mislead consumers online. For example, firms have claimed that they can avoid liability under the FTC Act by burying disclosures behind hyperlinks, a practice that can expose consumers to financial fraud, intrusive surveillance, and other harms.”